Friday, 21 September 2007

Analysis of iPod and iPhone: Has Apple stuffed up the UK launch?

As you may know Apple recently made its big announcement about the date of the iPhone launch in the UK. This is hot on the heels of a new iPod lineup being made available, a lineup that interestingly includes the iPod Touch.

Now the iPod Touch is basically the iPhone, minus all the phone parts, so you cannot call anyone on it, but what you do get is a very nice touch screen interface to your music, a WIFI enabled web browser and the much touted Coverflow. Coverflow is a way to browse your music collection by looking at the album covers and its really quite nice; it has been in iTunes for a while now providing some pretty cool eye candy.

So has this stuffed up the UK launch of the iPhone? Maybe. The iPod touch costs £200 for an 8gb version, whereas the iPhone costs £269 for 8gb of storage - so far so good. You can pick up the 16gb iPod Touch also for £269, making direct comparisons possible. Twice the storage space but no phone. Sounds like a fair trade, right? Well its not quite as simple as that.

Because the iPhone is a phone (duh!) it also has to have a carrier. Apple have chosen O2 for this role and they want to make a lot of money on the network plan for this phone. See here. To summarise, they want to charge £35 a month in a contract that lasts 18 months. Total cost is £899!!

So the real comparison is this: £899 for an 8gb iPhone, or £269 for a 16gb iPod Touch. It seems a no brainer to me if you were in the market for a state of the art music player which one to go for...

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